Ad Calculators is a free web service for estimating digital advertising metrics such as CPC, CPM, CTR, conversions, and return on ad spend. It is aimed at marketers, advertisers, and small businesses planning or evaluating campaigns.
💡 Pick it for Google-specific forecasts plus the ability to run and measure campaigns.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video...
Varies based on ad spend
Meta
💡 Choose it for Facebook and Instagram planning with built-in audience and delivery estimates.
Meta Ads Manager is a campaign management platform for advertising across Facebook, Instagram, Messenger, and Meta's audience network. It supports custom-audience retargeting,...
Free to use; pay for advertising spend
💡 Pick it when you need a wider library of free marketing and business calculators.
Omni Calculator is a tool that offers a wide range of free calculators for various fields such as math, finance, health, and...
💡 Choose it for advertising calculators paired with campaign advice and account assessment tools.
WordStream provides paid-advertising management, optimization, and reporting tools for small businesses, agencies, and marketing teams. Its platform is designed to simplify campaign...
Custom pricing
💡 Pick it for B2B forecasts and campaign planning based on LinkedIn's professional audience data.
LinkedIn Campaign Manager is an advertising platform for reaching professional and business audiences on LinkedIn. Its standout capability is targeting by job...
Pay per click or impression; no platform subscription
💡 Choose it when ad calculations must connect to CRM records, lead funnels, and revenue attribution.
HubSpot Marketing Hub is a marketing automation platform for growing businesses and larger teams that need email campaigns connected to a CRM....
Freemium, paid plans from $20/mo
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