Toluna is a global consumer-insight platform offering surveys, online communities, and product research with recruited panelists. It serves brands and researchers that...
Pros
- Far broader research capabilities than Shopper Army
- Global panel reach supports multinational studies
- Handles surveys, communities, and concept testing in one platform
Cons
- Less focused on receiving physical products for testing
- Consumer experience is more survey-oriented than Shopper Army
- Brand research tools may be excessive for simple sampling campaigns
Free for members; custom pricing for brands