💡 Pick it for API-first retail media or marketplace advertising with more control than Google Ad Manager.
Kevel is an API-based ad serving platform that enables users to build and manage custom ad platforms.
Custom pricing based on usage
Best DoubleClick for Publishers Alternatives ranked by AI · updated Aug 2026
Google Ad Manager is a publisher ad server and programmatic monetization platform, formerly known as DoubleClick for Publishers. It supports direct campaigns, programmatic demand, yield management, and detailed reporting for websites, apps, and video publishers.
Top 6 DoubleClick for Publishers alternatives
💡 Pick it if you want an independent ad-serving and exchange partner for sizable publisher inventory.
OpenX is a leading independent advertising technology provider for brands and publishers.
Custom pricing based on requirements
💡 Pick it if you need a free, self-hosted ad server for direct campaigns and maximum infrastructure control.
Revive Adserver is an open-source ad serving system that enables publishers, ad networks, and advertisers to serve ads on websites, apps, and...
💡 Pick it for a simpler hosted ad server focused on direct sales, multiple formats, and multi-site operations.
AdButler is an ad serving platform that helps publishers and advertisers manage and optimize their online advertising campaigns.
Starting from $9/month
5
Equativ
Equativ
💡 Pick it if you want an independent programmatic monetization partner across web, mobile, video, and CTV.
Equativ is an independent advertising technology company offering ad serving, supply-side monetization, and programmatic media solutions. It serves publishers, advertisers, and agencies...
Pros
- More independent supply and demand options than a single-format video network
- Supports video, display, mobile, and connected-TV monetization
- Offers stronger programmatic controls for established publishers
Cons
- Broader platform scope can require more configuration than Sekindo
- Less focused on turnkey outstream monetization
- Enterprise features may be unnecessary for smaller sites
Custom pricing
6
Broadstreet
Broadstreet
💡 Pick it if you run a local publication or newsletter and sell sponsorships directly to advertisers.
Broadstreet is a hosted ad management platform for local publishers, newsletters, and niche media companies selling direct advertising. It emphasizes straightforward campaign...
Pros
- More approachable for local and niche publishers than Google Ad Manager
- Stronger advertiser-facing reporting and sponsorship workflows than Revive
- Supports newsletter and native ad placements alongside standard display ads
Cons
- Less suitable for large-scale programmatic inventory than Google Ad Manager
- Higher recurring cost than Revive’s software license
- Fewer advanced APIs and customization options than Kevel
From $99/mo
How good are these alternatives?
Your feedback helps us improve the AI rankings.
✅ Thanks for your feedback!
Know a better alternative? 🙌
Suggest a product and our AI will verify it's a real alternative to DoubleClick for Publishers before adding it to the list.
