Criteo is a leading global technology company that specializes in digital performance marketing.
Custom pricing
Best Mirakl Ads Alternatives ranked by AI · updated Aug 2026
Mirakl Ads is a retail media solution for marketplaces and retailers operating on the Mirakl ecosystem. It enables sponsored product advertising, seller participation, campaign management, and performance reporting within marketplace commerce.
Top 6 Mirakl Ads alternatives
Kevel is an API-based ad serving platform that enables users to build and manage custom ad platforms.
Custom pricing based on usage
Adison is a commerce media platform for retailers, marketplaces, brands, and agencies that manage and monetize retail advertising. It combines campaign management,...
Pros
- Designed for unified commerce media rather than a single retail channel
- Supports retailer-owned advertising inventory and campaign operations
- Combines media management with performance measurement
Cons
- Custom enterprise pricing is less accessible than self-serve platforms
- Smaller public ecosystem than Criteo or Microsoft
- May require implementation support for retailer integrations
Custom pricing
Topsort is a retail media and marketplace monetization platform for retailers, marketplaces, and commerce platforms. It provides auction-based sponsored listings, display advertising,...
Pros
- API-first architecture fits marketplaces and commerce platforms
- Supports sponsored listings and auction-based ad placement
- Designed for retailer-controlled first-party commerce data
Cons
- Less established than Criteo and Microsoft-backed competitors
- Custom implementation usually requires engineering resources
- Public pricing and detailed product limits are not disclosed
Custom pricing
5
PromoteIQ
Microsoft
PromoteIQ is Microsoft's retail media technology for retailers and marketplaces that sell sponsored advertising to brands. It supports on-site and off-site commerce...
Pros
- Strong fit for large retailers already using Microsoft technology
- Supports both on-site and off-site retail media programs
- Enterprise-grade brand and campaign management capabilities
Cons
- Generally less suitable for small teams than Topsort
- May involve greater enterprise procurement and implementation overhead
- Less neutral for organizations avoiding dependence on a major platform vendor
Custom pricing
6
CitrusAd
Publicis Groupe
CitrusAd is a retail media platform for retailers and marketplaces that create and operate sponsored advertising programs. It provides on-site search and...
Pros
- Focused specifically on retailer-owned media monetization
- Supports sponsored search and display inventory
- Useful for retailers seeking managed enterprise implementation
Cons
- Less developer-centric than Topsort for embedded marketplace products
- Enterprise deployment can be slower and more involved
- May be less attractive to teams wanting vendor neutrality
Custom pricing
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