Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Free tier available, paid plans start from $150/month
Best Mixpanel Alternatives ranked by AI · updated May 2025
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Mixpanel is a business analytics service and company that tracks user interactions with web and mobile applications.
Price: Custom pricing based on usage
🎯 mixpanel.com
Top 6 Mixpanel alternatives
Heap Analytics is an automated analytics platform that captures and analyzes user interactions.
Pros
- Automatic event tracking
- Retroactive analysis
- No need for manual tracking setup
Cons
- Can be expensive for high traffic sites
- Limited data retention in free plan
- Less customization compared to some tools
Custom pricing based on usage
Amplitude is a product analytics software that helps companies understand user behavior, ship the right features fast, and drive business outcomes.
Custom pricing
Segment is a customer data platform that helps companies collect, clean, and control their customer data.
Custom pricing
Metrilo is an analytics and CRM software designed for e-commerce businesses to help them understand their customers, track performance, and drive growth.
Starting at $119 per month
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights, and measurement.
Contact for pricing
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