Best PENNY Alternatives ranked by AI · updated Aug 2026

PENNY is REWE Group's discount supermarket chain in Austria, offering affordable groceries, private-label products, and rotating promotions. It targets shoppers seeking lower prices with a more compact assortment than BILLA.

Developer: REWE Group Price: N/A 🎯 penny.at

Discount private label grocery supermarket

Top 6 PENNY alternatives

BILLA

REWE Group

BILLA is an Austrian supermarket chain offering groceries, household products, loyalty benefits, and online grocery ordering in selected areas. It serves everyday...

Pros

Broad grocery selection with strong private-label coverage
Dense store network in Austria compared with online-only grocers
Online ordering and delivery available in selected areas

Cons

Generally less price-focused than HOFER or Lidl
Online delivery coverage varies by location
Some digital services require regional availability

N/A

Alternatives to BILLA → Visit site

SPAR

SPAR Austria

SPAR is an Austrian supermarket and hypermarket chain offering groceries, fresh food, household goods, and online shopping in supported regions. It serves...

Pros

Strong alternative store coverage across Austria
INTERSPAR locations provide a broader assortment than typical BILLA stores
Good fresh-food and regional-product selection

Cons

Store formats and online services vary by region
Hypermarket locations may be less convenient than neighborhood BILLA stores
Prices can be higher than discount chains

N/A

Alternatives to SPAR → Visit site

HOFER

HOFER KG

HOFER is Austria's Aldi-affiliated discount supermarket chain, selling groceries, household essentials, and rotating special-buy products. It targets price-conscious shoppers who accept a...

Pros

Usually cheaper than full-range supermarkets such as BILLA
Efficient private-label assortment covers everyday needs
Frequent non-food special buys add useful variety

Cons

Smaller and less predictable assortment than BILLA
Limited branded-product selection
No broad grocery delivery service for most shoppers

N/A

Alternatives to HOFER → Visit site

Lidl

Lidl Austria GmbH

Lidl is a discount supermarket chain offering private-label groceries, fresh food, household goods, and rotating non-food promotions. It serves budget-conscious shoppers through...

Pros

Competitive prices on staple groceries
Strong private-label range and regular promotions
Fresh bakery and produce are widely available

Cons

Less extensive assortment than BILLA
Limited branded products and specialist items
No comprehensive grocery delivery service in Austria

N/A

Alternatives to Lidl → Visit site

Gurkerl

Rohlik Group

Gurkerl is an online grocery service in Austria offering supermarket staples, fresh food, local products, and scheduled home delivery. It is designed...

Pros

Convenient online-first grocery shopping and scheduled delivery
Broad selection of fresh, local, and specialty products
Useful delivery time-slot and order-management options

Cons

Availability is limited to selected delivery areas
Delivery fees or minimum order requirements may apply
No physical stores for immediate purchases

N/A

Alternatives to Gurkerl → Visit site

INTERSPAR

SPAR Austria

INTERSPAR is SPAR Austria's hypermarket format, combining a large grocery assortment with household goods, electronics, and other departments. It serves shoppers making...

Pros

Broader grocery and non-food range than a standard BILLA store
Well suited to large weekly or family shops
Strong fresh-food, international, and specialty selection

Cons

Fewer locations than standard supermarkets
Hypermarket visits can take longer than neighborhood shopping
Prices are not always as low as discount chains

N/A

Alternatives to INTERSPAR → Visit site

How good are these alternatives?

Your feedback helps us improve the AI rankings.

✅ Thanks for your feedback!

Know a better alternative? 🙌

Suggest a product and our AI will verify it's a real alternative to PENNY before adding it to the list.