Influitive is a customer advocacy and engagement platform that helps companies mobilize their advocates to promote their products and services.
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Best Point of Reference Alternatives ranked by AI · updated Aug 2026
Point of Reference is a customer reference and advocacy management platform for B2B companies. It helps teams recruit advocates, manage reference activities, collect customer evidence, and report on program performance.
Top 6 Point of Reference alternatives
TrustRadius is a software review platform that helps businesses make informed decisions when purchasing software.
ReferenceEdge is a software product that helps organizations manage and automate their reference requests and testimonials.
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Deeto is a customer advocacy and reference platform for B2B sales and marketing teams. It helps companies identify advocates, collect customer proof,...
Pros
- Combines customer advocacy, references, and proof collection in one platform
- Helps sales teams find relevant customer advocates for buyer conversations
- Supports reusable customer content beyond traditional case studies
Cons
- Pricing is not publicly listed
- Smaller market presence than established advocacy platforms
- May require significant customer participation to deliver value
5
G2 is a peer-to-peer review platform that provides insights on software products and services based on user feedback.
Pros
- Verified user reviews
- Software comparisons
- Grid® reports for easy evaluation
Cons
- Review quality may vary
- Some software categories lack coverage
Free to use with premium options
6
SlapFive
SlapFive
SlapFive is a customer marketing and advocacy platform for B2B companies. It helps teams capture customer stories, manage advocates, and activate video,...
Pros
- Stronger multimedia customer-story workflows than Deeto
- Designed to turn customer interviews into reusable content
- Supports advocate management and sales reference requests
Cons
- May be more involved than needed for occasional references
- Pricing is not publicly disclosed
- Content production workflows can require customer coordination
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