Best Samco Alternatives ranked by AI · updated Aug 2026

Samco is an Indian discount stockbroker offering online trading and investing in equities, derivatives, mutual funds, ETFs, and IPOs. It is aimed at self-directed retail investors and provides browser and mobile platforms with tools such as trading baskets and margin-based products.

Developer: SAMCO Securities Limited Price: ₹20/order or 0.15%, whichever is lower; statutory charges extra 🎯 samco.in

💰 Investing India stock trading discount broker

Top 6 Samco alternatives

Zerodha

💡 Pick it for a larger ecosystem, stronger education resources, and a widely adopted trading platform.

Zerodha is an Indian discount brokerage platform for stocks, ETFs, mutual funds, bonds, and derivatives. Its standout capability is a reliable, low-cost...

Pros

More capable trading tools than Fingage
Strong reputation for low-cost brokerage
Mature platform with extensive investor education

Cons

Less personalized financial guidance than Fingage
Steeper learning curve for first-time investors
Does not provide the same all-in-one financial-wellness positioning

Free account opening; equity delivery brokerage is ₹0, other charges apply

Alternatives to Zerodha → Visit site

Upstox

💡 Choose it for a more modern app experience and broad market coverage for active Indian traders.

Upstox is an Indian online broker for retail investors and active traders. It offers stocks, mutual funds, IPOs, commodities, currencies, and derivatives...

Pros

Modern mobile and web interfaces compare well with Samco
Broad coverage across equities, derivatives, commodities, and currencies
Useful charting and order types for active traders

Cons

Pricing details and promotional plans can change by segment
Interface may feel busy for first-time investors
Research depth is lighter than ICICI Direct or Angel One

₹0 equity delivery; up to ₹20/order for intraday, F&O, commodities, and currencies

Alternatives to Upstox → Visit site

Groww

💡 Pick it if you prioritize beginner-friendly investing and mutual funds over advanced trading tools.

Groww is an Indian investment platform for mutual funds, stocks, ETFs, and related financial products. It is best known for a simplified...

Pros

Simpler investment experience than Fingage
Large selection of mainstream Indian investment products
Strong brand recognition and broad user adoption

Cons

Provides less personalized financial guidance than Fingage
Advanced research tools are more limited than specialist platforms
Fees vary by product and transaction type

Free account; brokerage and other transaction fees may apply

Alternatives to Groww → Visit site

Angel One

Angel One Limited

💡 Choose it for stronger research, advisory features, and a broader full-service brokerage offering.

Angel One is an Indian full-service digital broker serving retail investors and traders. Its platform combines stocks, mutual funds, IPOs, derivatives, commodities,...

Pros

Offers more research and advisory resources than Samco
Covers stocks, mutual funds, IPOs, commodities, and derivatives
SmartAPI supports automated and programmatic trading use cases

Cons

Platform has more upsell and service complexity than Samco
Research quality and recommendations may not suit purely passive investors
Charges vary across segments and account plans

₹0 account opening; up to ₹20/order or 0.1% for equity trades, whichever is lower

Alternatives to Angel One → Visit site

5paisa

5paisa Capital Limited

💡 Pick it if a subscription plan, APIs, or broader product coverage matters more than pricing simplicity.

5paisa is an Indian discount broker for self-directed investors and traders. It provides stocks, mutual funds, IPOs, insurance, commodities, currencies, and derivatives...

Pros

Subscription plans can reduce costs for frequent traders
Offers more product categories than Samco, including insurance
Provides APIs and tools for systematic or automated workflows

Cons

Plan structure is more complicated than Samco's straightforward pricing
User interface is less consistently streamlined than Zerodha or Groww
Some features depend on paid membership tiers

Plans from ₹10/order; free or discounted trades vary by plan

Alternatives to 5paisa → Visit site

ICICI Direct

ICICI Securities Limited

💡 Choose it for integrated banking, broad investments, and research rather than the lowest trading costs.

ICICI Direct is a full-service Indian investment and brokerage platform connected to ICICI Bank. It serves investors who want stocks, mutual funds,...