Basis
Basis Technologies
💡 Pick it for the closest current successor to SiteScout with broader cross-channel media-buying workflows.
Basis is a unified media buying and programmatic advertising platform for agencies and marketing teams. It combines DSP access with planning, workflow,...
Pros
- Combines programmatic buying with planning, workflow, and billing tools
- Useful for agencies managing multiple clients and media channels
- Supports digital, CTV, audio, and traditional media workflows
Cons
- Broader media-management features can add complexity for simple campaigns
- Less internationally prominent than Google or The Trade Desk
- Requires sales-led onboarding and does not publish standard pricing
Custom pricing