Best Ulta Beauty Alternatives ranked by AI · updated May 2025

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Ulta Beauty is a beauty retailer that carries both drugstore and high-end brands, offering a wide selection of beauty products.

Price: Varies

Top 6 Ulta Beauty alternatives

2 Beautylish logo

Beautylish

Beautylish, Inc.

Beautylish is an online beauty retailer serving shoppers seeking makeup, skincare, haircare, fragrance, and beauty tools. It is known for curated professional...

Pros

  • Curated selection includes prestige, professional, and harder-to-find beauty brands
  • Strong product photography, tutorials, and ingredient information
  • Offers specialized tools and accessories alongside cosmetics

Cons

  • Smaller overall assortment than Sephora or Ulta Beauty
  • Fewer mass-market and drugstore options than broad beauty retailers
  • International shipping availability and pricing vary by destination

Dermstore offers a wide range of skincare products and personalized recommendations.

Pros

  • Large product selection
  • Personalized recommendations

Cons

  • Not as personalized as HelloAva

Sephora is a beauty retailer that offers a variety of skincare products and expert advice.

Pros

  • Extensive product range
  • Expert advice

Cons

  • May be overwhelming for some users

Influenster is a product discovery platform that allows users to read and write reviews, as well as participate in product sampling campaigns.

Pros

  • Extensive product database
  • Opportunities for product sampling

Cons

  • Less personalized recommendations
6

Space NK

Space NK

Space NK is a prestige beauty retailer offering curated makeup, skincare, haircare, fragrance, and wellness products online and through stores. It serves...

Pros

  • Curated luxury assortment is comparable to Beautylish's boutique positioning
  • Strong selection of emerging and premium beauty brands
  • Editorial merchandising helps with product discovery

Cons

  • Generally higher-priced than broad beauty retailers
  • Smaller mass-market selection than Sephora or Ulta Beauty
  • Shipping, taxes, and availability vary substantially by country

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