Matomo is an open-source web analytics platform that gives you valuable insights into your website's visitors.
Free and Premium versions available
Best Umami Alternatives ranked by AI · updated Aug 2026
Umami is an open-source, privacy-focused web analytics platform for developers, agencies, and site owners. It provides a simple dashboard, event tracking, and self-hosting with a modern interface.
Top 6 Umami alternatives
Fathom Analytics is a simple, privacy-focused website analytics tool that shows you the essential data about your website visitors without compromising their...
$14 per month
Simple Analytics is a privacy-focused website analytics tool that provides insightful data without tracking users.
$19/month
Pytheas is a privacy-focused web analytics platform for website owners and developers who want visitor insights without relying on invasive tracking. It...
Pros
- Privacy-first tracking collects less personal data than Google Analytics
- Lighter tracking footprint than many full-featured analytics suites
- Can be self-hosted for direct control over visitor data
Cons
- Smaller ecosystem and community than Matomo or Plausible
- Fewer integrations and reporting features than Google Analytics
- May require more technical setup than hosted alternatives
Free and open source
OwlStat is a privacy-focused web analytics service for website owners, bloggers, and small teams. It provides a lightweight dashboard for monitoring traffic,...
Pros
- Simpler setup and reporting than Google Analytics
- Privacy-focused approach reduces dependence on extensive visitor tracking
- Lightweight implementation is less likely to affect page performance
Cons
- Fewer integrations and advanced reports than Matomo or Google Analytics
- Smaller ecosystem and community than established analytics platforms
- Limited experimentation, attribution, and advertising features
GoatCounter is a privacy-friendly web analytics tool aimed at personal websites, blogs, and small projects. It focuses on essential page-view statistics with...
Pros
- Simpler and lighter than Pytheas for basic page views
- Offers a generous free hosted option
- Open-source code can be self-hosted
Cons
- Far fewer events and conversion features than Matomo
- Less suitable for ecommerce or large marketing teams
- Dashboard is more utilitarian than Plausible
Free for small sites; hosted plans from $5/mo
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