Best Display & Video 360 Alternatives ranked by AI · updated Aug 2026

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Display & Video 360 is Google's enterprise demand-side platform for planning, buying and measuring programmatic advertising across display, video, audio and connected TV. It integrates closely with Campaign Manager 360, Google Analytics and other Google Marketing Platform tools.

Top 6 Display & Video 360 alternatives

4 AppNexus Programmable Platform logo

AppNexus Programmable Platform

Microsoft (Xandr)

AppNexus Programmable Platform was an API-driven programmatic advertising platform for agencies, advertisers, publishers, and ad-tech companies. It supported custom buying, selling, targeting,...

Pros

  • Extensive APIs enabled more customization than most managed DSPs
  • Supported both buy-side and sell-side programmatic workflows
  • Strong historical reach across display, video, mobile, and connected TV inventory

Cons

  • The AppNexus product branding is no longer current, creating migration and support uncertainty
  • More engineering-intensive than self-service platforms such as StackAdapt
  • Pricing and access were primarily enterprise-oriented rather than transparent
5 Bidtheatre logo

Bidtheatre

BidTheatre AB

BidTheatre is a demand-side platform for agencies and advertisers running programmatic campaigns across display, video, mobile and connected TV inventory. It focuses...

Pros

  • Strong Nordic market presence and local support
  • Supports display, video, mobile and connected TV buying
  • Privacy-focused targeting and measurement features

Cons

  • Smaller global footprint than The Trade Desk or Google Display & Video 360
  • Less publicly documented than larger enterprise DSPs
  • Requires sales engagement rather than transparent self-serve pricing
6 Amazon DSP logo

Amazon DSP

Amazon

Amazon DSP lets brands and agencies programmatically buy display, video, audio, and connected TV advertising using Amazon-owned and third-party inventory. Its key...

Pros

  • Uses Amazon shopping and purchase-intent signals for audience targeting
  • Combines Amazon-owned inventory with third-party programmatic supply
  • Strong fit for retail, commerce, and product-focused advertisers

Cons

  • Best targeting and measurement benefits are tied to Amazon's ecosystem
  • Self-service availability and features vary by market and account type
  • Less neutral for advertisers seeking broad publisher-agnostic planning

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