StackAdapt is a self-serve programmatic native advertising platform that enables the world’s most ambitious advertisers to reach new audiences through native content...
Custom pricing based on requirements
Best Yahoo DSP Alternatives ranked by AI · updated Aug 2026
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Yahoo DSP is a demand-side platform for agencies and advertisers buying programmatic display, video, native, audio, and connected TV media. It stands out through Yahoo's owned media, identity, data, and supply relationships combined with managed campaign services.
Top 6 Yahoo DSP alternatives
The Trade Desk is a leading demand-side platform providing a self-service platform for buyers of digital advertising.
Custom pricing
AppNexus Programmable Platform was an API-driven programmatic advertising platform for agencies, advertisers, publishers, and ad-tech companies. It supported custom buying, selling, targeting,...
Pros
- Extensive APIs enabled more customization than most managed DSPs
- Supported both buy-side and sell-side programmatic workflows
- Strong historical reach across display, video, mobile, and connected TV inventory
Cons
- The AppNexus product branding is no longer current, creating migration and support uncertainty
- More engineering-intensive than self-service platforms such as StackAdapt
- Pricing and access were primarily enterprise-oriented rather than transparent
Custom quote
Amazon DSP lets brands and agencies programmatically buy display, video, audio, and connected TV advertising using Amazon-owned and third-party inventory. Its key...
Pros
- Uses Amazon shopping and purchase-intent signals for audience targeting
- Combines Amazon-owned inventory with third-party programmatic supply
- Strong fit for retail, commerce, and product-focused advertisers
Cons
- Best targeting and measurement benefits are tied to Amazon's ecosystem
- Self-service availability and features vary by market and account type
- Less neutral for advertisers seeking broad publisher-agnostic planning
Custom pricing
5
Basis
Basis Technologies
Basis is a unified media buying and programmatic advertising platform for agencies and marketing teams. It combines DSP access with planning, workflow,...
Pros
- Combines programmatic buying with planning, workflow, and billing tools
- Useful for agencies managing multiple clients and media channels
- Supports digital, CTV, audio, and traditional media workflows
Cons
- Broader media-management features can add complexity for simple campaigns
- Less internationally prominent than Google or The Trade Desk
- Requires sales-led onboarding and does not publish standard pricing
Custom pricing
6
Google
Display & Video 360
Display & Video 360 is Google's enterprise demand-side platform for planning, buying and measuring programmatic advertising across display, video, audio and connected...
Pros
- Deep integration with Google's advertising and measurement ecosystem
- Broad inventory across display, video, audio and connected TV
- Strong planning, attribution and workflow tools for larger teams
Cons
- Higher complexity and onboarding requirements than BidTheatre
- Enterprise-oriented access is less suitable for small advertisers
- Google ecosystem dependence can limit platform neutrality
Contact sales
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