Instagram Insights
Meta
π‘ Pick it for free, first-party Instagram metrics without adding another analytics service.
Instagram Insights is Meta's built-in analytics for professional Instagram accounts, aimed at creators and businesses. It reports reach, impressions, engagement, audience demographics,...
Pros
- Uses Meta's official account data and permissions
- Safer than third-party apps that request Instagram credentials
- Includes reach, engagement, content, and audience metrics
Cons
- Does not provide detailed lists of individual unfollowers
- Requires a professional Instagram account
- Less useful for cross-network reporting than Metricool