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LinkedIn Ads is a paid advertising platform for businesses targeting professionals by job title, industry, company, skills, and other attributes. It supports sponsored content, video, conversation, text, document, and lead-generation campaigns across LinkedIn.
💡 Pick it for broader reach, stronger search intent, and more mature cross-channel campaign tools.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video...
Varies based on ad spend
Meta
💡 Pick it for lower-cost visual campaigns, larger consumer reach, and stronger retargeting.
Meta Ads lets businesses run campaigns across Facebook, Instagram, Messenger, and the Audience Network. It is used by ecommerce teams for prospecting,...
Free to use, ad spend billed separately
💡 Pick it for lower-cost search reach and Microsoft ecosystem audiences with some professional targeting signals.
Microsoft Advertising is a platform for running ads on the Bing search engine and Microsoft Audience Network.
Amazon
💡 Pick it for commerce campaigns where shopping intent and retail conversion data matter more than professional targeting.
Amazon Ads helps sellers, brands, and agencies promote products across Amazon properties and selected third-party channels. Its main strength is advertising against...
Free to use; pay per click or impression
TikTok
💡 Pick it for cost-efficient short-form video reach and discovery among younger, mobile-first audiences.
TikTok Ads Manager provides self-service advertising and audience tools for campaigns on TikTok. It is particularly suited to artists and labels using...
Free to use; advertising budget varies
💡 Pick it for community-based targeting and contextual conversations, especially in technology and enthusiast markets.
Reddit Ads lets advertisers promote posts and campaigns within Reddit communities and across selected placements. Its targeting can use communities, interests, keywords,...
Free to use; pay per impression or click
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