LinkedIn Marketing Solutions is an advertising platform for businesses targeting professionals and organizations on LinkedIn. It supports sponsored content, lead generation, conversation ads, and account-based targeting using professional and company data.
💡 Pick it for higher-intent search traffic and broader reach than LinkedIn's professional audience.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video...
Varies based on ad spend
Meta
💡 Choose it for lower-cost scale, visual campaigns, and stronger retargeting than LinkedIn.
Meta Ads Manager is a campaign management platform for advertising across Facebook, Instagram, Messenger, and Meta's audience network. It supports custom-audience retargeting,...
Free to use; pay for advertising spend
💡 Pick it for lower-cost search campaigns and Microsoft audience signals with less competition.
Microsoft Advertising is a platform for running ads on the Bing search engine and Microsoft Audience Network.
TikTok
💡 Choose it for affordable, video-first awareness and demand generation beyond LinkedIn's B2B focus.
TikTok Ads Manager provides self-service advertising and audience tools for campaigns on TikTok. It is particularly suited to artists and labels using...
Free to use; advertising budget varies
💡 Pick it to reach niche communities and technical audiences through contextual conversations.
Reddit Ads lets advertisers promote posts and campaigns within Reddit communities and across selected placements. Its targeting can use communities, interests, keywords,...
Free to use; pay per impression or click
💡 Choose it for visual discovery, shopping intent, and evergreen content rather than professional targeting.
Pinterest Ads is a platform that allows businesses to promote their content on Pinterest through sponsored pins and ads.
Varies based on campaign goals and budget
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