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ROI 360 is a marketing analytics and reporting platform from TALONOID for measuring campaign performance and return on investment. It is intended for marketing teams that need consolidated performance views across channels and reporting workflows.
💡 Pick it for a mature, widely supported analytics platform with a strong free tier and Google Ads integration.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Free tier available, paid plans start from $150/month
💡 Pick it when ROI reporting must connect directly to CRM records, leads, automation, and revenue workflows.
HubSpot Marketing Hub is a marketing automation platform for growing businesses and larger teams that need email campaigns connected to a CRM....
Freemium, paid plans from $20/mo
💡 Pick it for enterprise-scale analysis, complex segmentation, and deep Adobe Experience Cloud integration.
Adobe Analytics is a web analytics service used in the measurement, collection, analysis, and reporting of web data for purposes of understanding...
Custom pricing based on requirements
Salesforce
💡 Pick it for enterprise cross-channel reporting, especially when Salesforce is already central to your marketing stack.
Salesforce Marketing Cloud Intelligence is a marketing performance management platform for aggregating data from advertising, social, CRM, and other sources. It provides...
Custom pricing
💡 Pick it if privacy, data ownership, or self-hosting matters more than a broad marketing-automation ecosystem.
Matomo is an open-source web analytics platform that gives you valuable insights into your website's visitors.
Free and Premium versions available
💡 Pick it for detailed product funnels, retention, and behavioral analysis rather than primarily media ROI reporting.
Mixpanel is a business analytics service and company that tracks user interactions with web and mobile applications.
Custom pricing based on usage
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