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ROI.fyi is an online tool for estimating and presenting return on investment from business or marketing activities. It is aimed at teams that need a lightweight way to quantify campaign or initiative outcomes without deploying a full analytics platform.
💡 Pick it if you need free, full-scale web analytics and conversion tracking instead of lightweight ROI estimates.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Free tier available, paid plans start from $150/month
💡 Pick it if ROI must be tied to CRM contacts, sales pipeline, and revenue.
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.
Starting from $45/month
💡 Pick it if you want privacy-focused analytics with a free, self-hosted option.
Matomo is an open-source web analytics platform that gives you valuable insights into your website's visitors.
Free and Premium versions available
💡 Pick it if you need detailed product funnels and retention analysis behind your ROI calculations.
Mixpanel is a business analytics service and company that tracks user interactions with web and mobile applications.
Custom pricing based on usage
Dreamdata
💡 Pick it if you need multi-touch B2B revenue attribution across long sales cycles.
Dreamdata is a B2B revenue attribution and analytics platform for marketing and revenue teams. It models customer journeys across touchpoints and connects...
Custom pricing
💡 Pick it if you need automated, cross-channel marketing reports for clients or multiple teams.
Whatagraph is a marketing performance reporting tool that automatically converts web analytics data into visual, easy-to-understand reports.
Starting at $99/month
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